शुक्रवार
Friday
Deities of the day
No deity here is "the" deity of the day — each association is named at equal standing.
लक्ष्मी / महालक्ष्मी
Lakshmi / Mahalakshmi
The goddess of fortune — kheer, lotus, and coconut; the Shri Suktam and Mahalakshmi Ashtakam are recited for wealth, contentment, and household prosperity.
संतोषी माता
Santoshi Mata
The goddess of contentment — honoured especially through the sixteen-Friday Shukravar Vrat (no sour food for its duration), widely kept since the 1975 film "Jai Santoshi Maa".
Mantra for the day
Mantra text
oṁ śrīṁ mahālakṣmyai namaḥ
Transliteration is under scholarly review — treat as provisional.
Om, śrīṁ — salutations to Mahalakshmi, the great goddess of fortune.
Offerings & bhog
- Kheer (rice pudding)
- A lotus flower
- Coconut
Fasting & vrat
Shukravar Vrat — a Friday fast for wealth, contentment, and household prosperity; in the popular Santoshi Mata form it runs sixteen Fridays with no sour food (no lemon, tamarind, or curd) for the duration, ending with a Udyapan.
Regional & traditional variants
Vaibhava Lakshmi Vrat
The Friday Vaibhava (Vaibhav) Lakshmi Vrat — a form of the Lakshmi vrat — is especially popular in Maharashtra and Gujarat.
No sour food
The Santoshi Mata sixteen-Friday vrat forbids sour foods — lemon, tamarind, and curd — for its whole duration, and ends with a concluding Udyapan rite.
Mantras
About this
Weekday-deity worship varies by region and family tradition — this is one common form. For any major observance, follow a pandit's guidance.